Lynn Meadors ✦

Portfolio

The work

Flagship national events, first-party hosted experiences, association partnerships, and webinar program leadership — all with traceable pipeline outcomes for public sector audiences.

9 case studies shown

Organized by portfolio section for recruiter-friendly scanning.

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Format

Event Type

Capabilities

Flagship National Events

5 items
2024Trade showIn-person

U.S. Army Association (AUSA)

Led flagship public sector conference strategy and execution, aligning messaging and content with mission outcomes. Built a high-credibility presence designed to drive qualified pipeline, not just booth traffic.

Streamlining public sector procurement by leveraging the competitively awarded GSA contract for mission-critical supplies.

33,000 attendees151 MQLs
U.S. Army Association (AUSA) thumbnail

2 deliverables

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2024SummitIn-person

National League of Cities City Summit

Designed a socially responsible activation that translated procurement messaging into visible community impact. Connected civic mission narratives to measurable demand outcomes.

Socially responsible purchasing enables municipalities to thrive while empowering local and small businesses.

4,500 attendees390 C-suite MQLs
National League of Cities City Summit thumbnail

3 deliverables

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2024SummitIn-person

International City & County Managers Association (ICMA)

Scaled an annual partnership into high-volume executive pipeline by pairing localized community activation with strategic conference content. Balanced demand generation with partnership stewardship.

Socially responsible purchasing helps cities and counties support local communities while streamlining procurement.

5,200 attendees1,182 C-suite MQLs$50K annual partnership
International City & County Managers Association (ICMA) thumbnail

3 deliverables

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2024SummitIn-person

NIGP Forum

Executed one of the strongest-performing public sector event programs, combining strategic co-branding, community activation, and thought leadership to drive outsized qualified demand.

Municipal procurement can pair Amazon Business purchasing with AWS cloud capabilities to accelerate mission outcomes.

5,500 attendees2,854 MQLs$60K annual partnership
NIGP Forum thumbnail

3 deliverables

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2024Trade showIn-person

American Library Association Annual Conference

Delivered a focused library-sector narrative and activation that translated broad attendance into qualified public-sector interest with clear, practical procurement messaging.

Libraries need more than books, and Amazon Business simplifies purchasing for complete operational needs.

10,000 attendees579 MQLs
American Library Association Annual Conference thumbnail

2 deliverables

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First-Party Self-Hosted Events

2 items
2024ReceptionIn-person

Amazon Business & AWS NCMA Reception

Produced a high-touch, self-hosted flagship reception at The Spheres with disciplined budget management and memorable experiential activations.

Create a premium, relationship-driven gathering for public and private sector procurement stakeholders.

176 attendees$100K event budget
Amazon Business & AWS NCMA Reception thumbnail

4 deliverables

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2024SummitHybrid

USDA Small Business Summit

Co-hosted a high-impact summit with USDA at Amazon HQ2, combining strategic content development with precise budget execution.

Support public sector small-business engagement with practical procurement insights and co-hosted programming.

425 attendees$60K event budget
USDA Small Business Summit thumbnail

1 deliverables

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Association Partnerships

1 items
2024SummitHybrid

Institute of Commercial Payments Partnership

Managed a six-figure annual partnership and translated it into consistent executive visibility across conference, webinar, and content channels.

Maximize annual partnership value through integrated thought leadership and demand-building content.

$100K annual partnership
Institute of Commercial Payments Partnership thumbnail

5 deliverables

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Webinars (Program Leadership)

1 items
2024Webinar programVirtual

Global Webinars Program Leadership

Served as the Global Webinar Single-Threaded Leader, establishing process, platform, and governance foundations to support global scale.

Built a scalable, compliant global webinar operating model through rigorous discovery, platform selection, and enablement.

Global Webinars Program Leadership thumbnail

5 deliverables

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