National League of Cities City Summit
Designed a socially responsible activation that translated procurement messaging into visible community impact. Connected civic mission narratives to measurable demand outcomes.
Core message: Socially responsible purchasing enables municipalities to thrive while empowering local and small businesses.
At A Glance Deliverables
- Packed 1,000 birthday kits
- 2 co-branded case studies
- 1 conference presentation
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2024 campaign cycle
Channels
Trade show strategy, thought leadership, onsite activation
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
NLC convenes city leaders and municipal decision-makers focused on practical, equitable outcomes for communities.
- Demonstrate real-world value of socially responsible purchasing
- Create an activation that visibly supports local communities
- Capture high-quality C-suite demand
Constraints and guardrails
- Applied structured partner approvals for co-branded deliverables
- Documented demand capture quality for leadership visibility
- Ensured accessibility in event content and attendee touchpoints
Strategy
- Anchored the event story in municipal impact and local supplier empowerment
- Built co-branded content to reinforce trust and credibility
- Linked activation participation to follow-up content engagement
Execution by channel
Event operations
- Managed onsite activation where attendees packed 1,000 birthday kits
- Coordinated donation beneficiary logistics with Joshua House
- Aligned presenters and case study narratives to core campaign themes
Content and messaging
- 2 co-branded customer case studies
- 1 conference presentation
Results
| Metric | Outcome |
|---|---|
| Attendees | 4,500 attendees |
| MQLs | 390 C-suite MQLs |
- 4,500 attendees reached
- 390 C-suite MQLs
- 1,000 kits packed for foster youth
What I learned and what I'd improve
- Early stakeholder alignment reduces downstream execution risk in policy-sensitive programs.
- Pairing experiential engagement with practical content improves MQL quality and follow-through.
- Next iteration: tighten pre-event nurture and post-event sales enablement handoff for faster conversion.
Interested in similar outcomes?
I am exploring full-time leadership roles where event strategy and revenue accountability are both core to the mandate.
Media / Assets
Selected Artifacts
