Global Webinars Program Leadership
Served as the Global Webinar Single-Threaded Leader, establishing process, platform, and governance foundations to support global scale.
Core message: Built a scalable, compliant global webinar operating model through rigorous discovery, platform selection, and enablement.
At A Glance Deliverables
- 22 stakeholder interviews
- RFP for 5 platforms
- Localization for 5 geographies
- 80 marketers trained
- Company-wide SOPs authored
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2024 campaign cycle
Channels
Webinar platform strategy, enablement, global rollout
Tools
RFP process, webinar platforms, SOP documentation
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Global field and marketing stakeholders required a unified webinar platform and operating model with enterprise governance.
- Assess needs across regions and teams
- Lead vendor selection through a structured RFP process
- Implement a compliant, scalable global program
Constraints and guardrails
- Embedded security, legal, and finance controls into rollout
- Standardized processes through documented SOPs
- Created training and adoption pathways for global teams
Strategy
- Conducted deep discovery interviews to map usage and constraints
- Evaluated platform options through criteria-based RFP scoring
- Built executive recommendation deck for unanimous approval
Execution by channel
Event operations
- Onboarded selected platform and ran cross-functional implementation
- Led information security, legal, and finance review workflows
- Localized the program for US, Canada, EU5, Japan, and Mexico
Content and messaging
- Leadership recommendation presentation
- Global webinar SOP documentation
- Training materials for 80 marketers
Results
| Metric | Outcome |
|---|
- 22 stakeholder interviews completed
- RFP run across 5 platforms
- Localization completed in 5 geographies
- 80 marketers trained
What I learned and what I'd improve
- Early stakeholder alignment reduces downstream execution risk in policy-sensitive programs.
- Pairing experiential engagement with practical content improves MQL quality and follow-through.
- Next iteration: tighten pre-event nurture and post-event sales enablement handoff for faster conversion.
Interested in similar outcomes?
I am exploring full-time leadership roles where event strategy and revenue accountability are both core to the mandate.
Media / Assets
Selected Artifacts
