Amazon Business & AWS NCMA Reception
Produced a high-touch, self-hosted flagship reception at The Spheres with disciplined budget management and memorable experiential activations.
Core message: Create a premium, relationship-driven gathering for public and private sector procurement stakeholders.
At A Glance Deliverables
- Postcard activation
- Custom screen-printed t-shirts
- Local gelato
- Locally sourced catering
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2024 campaign cycle
Channels
Hosted events, executive engagement, stakeholder programming
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
A curated group of public and private sector leaders invited for strategic networking and relationship development.
- Strengthen executive stakeholder relationships
- Deliver a premium event experience with fiscal discipline
- Advance brand perception with policy-aware audience
Constraints and guardrails
- Managed a $100K budget with disciplined spend oversight
- Documented vendor approvals and event decisions
- Maintained operational transparency with stakeholders
Strategy
- Balanced experiential engagement with business-focused conversation design
- Selected locally sourced partners to align with community values
- Coordinated co-hosted brand presence with AWS
Execution by channel
Event operations
- Ran full event program at The Spheres, including vendor coordination
- Managed activations from concept to onsite delivery
- Executed guest flow and hospitality operations
Content and messaging
- Event run-of-show
- Onsite experiential assets
Results
| Metric | Outcome |
|---|---|
| Attendees | 176 attendees |
| Budget | $100K event budget |
- 176 attendees
- $100K budget managed
What I learned and what I'd improve
- Early stakeholder alignment reduces downstream execution risk in policy-sensitive programs.
- Pairing experiential engagement with practical content improves MQL quality and follow-through.
- Next iteration: tighten pre-event nurture and post-event sales enablement handoff for faster conversion.
Interested in similar outcomes?
I am exploring full-time leadership roles where event strategy and revenue accountability are both core to the mandate.
Media / Assets
Selected Artifacts
