USDA Small Business Summit
Co-hosted a high-impact summit with USDA at Amazon HQ2, combining strategic content development with precise budget execution.
Core message: Support public sector small-business engagement with practical procurement insights and co-hosted programming.
At A Glance Deliverables
- 9 event-specific content pieces
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2024 campaign cycle
Channels
Hosted events, executive engagement, stakeholder programming
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Public and private sector participants focused on small-business growth, policy alignment, and procurement outcomes.
- Deliver a co-hosted summit with strong institutional credibility
- Create content tailored to public sector decision-makers
- Maintain budget accountability with high-quality production
Constraints and guardrails
- Managed $60K budget with clear spend controls
- Maintained shared governance with co-host organization
- Documented deliverables for internal accountability
Strategy
- Built programming with USDA alignment and stakeholder needs
- Developed targeted content to support pre-, during-, and post-event engagement
- Used HQ2 setting to reinforce cross-sector collaboration
Execution by channel
Event operations
- Managed summit logistics at Amazon HQ2 in Arlington, VA
- Coordinated speakers, agenda, and attendee experience
- Produced 9 event-specific content pieces for campaign continuity
Content and messaging
- 9 event-specific content pieces
- Summit presentation and collateral assets
Results
| Metric | Outcome |
|---|---|
| Attendees | 425 attendees |
| Budget | $60K event budget |
- 425 attendees
- $60K budget managed
What I learned and what I'd improve
- Early stakeholder alignment reduces downstream execution risk in policy-sensitive programs.
- Pairing experiential engagement with practical content improves MQL quality and follow-through.
- Next iteration: tighten pre-event nurture and post-event sales enablement handoff for faster conversion.
Interested in similar outcomes?
I am exploring full-time leadership roles where event strategy and revenue accountability are both core to the mandate.
Media / Assets
Selected Artifacts
