USDA Small Business Summit
Co-hosted a high-impact summit with USDA at Amazon HQ2, combining strategic content development with precise budget execution.
Core message: Support public sector small-business engagement with practical procurement insights and co-hosted programming.
At A Glance Deliverables
- 9 event-specific content pieces
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2024 campaign cycle
Channels
Hosted events, executive engagement, stakeholder programming
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Public and private sector participants focused on small-business growth, policy alignment, and procurement outcomes.
- Deliver a co-hosted summit with strong institutional credibility
- Create content tailored to public sector decision-makers
- Maintain budget accountability with high-quality production
Constraints and guardrails
- Managed $60K budget with clear spend controls
- Maintained shared governance with co-host organization
- Documented deliverables for internal accountability
Strategy
- Built programming with USDA alignment and stakeholder needs
- Developed targeted content to support pre-, during-, and post-event engagement
- Used HQ2 setting to reinforce cross-sector collaboration
Execution by channel
Event operations
- Managed summit logistics at Amazon HQ2 in Arlington, VA
- Coordinated speakers, agenda, and attendee experience
- Produced 9 event-specific content pieces for campaign continuity
Content and messaging
- 9 event-specific content pieces
- Summit presentation and collateral assets
Results
| Metric | Outcome |
|---|---|
| Attendees | 425 attendees |
| Budget | $60K event budget |
- 425 attendees
- $60K budget managed
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
