Institute of Commercial Payments Partnership
Managed a six-figure annual partnership and translated it into consistent executive visibility across conference, webinar, and content channels.
Core message: Maximize annual partnership value through integrated thought leadership and demand-building content.
At A Glance Deliverables
- 3 new presentations
- 1 mainstage keynote
- 4 webinars
- 3 case studies
- 2 blog posts
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2024 campaign cycle
Channels
Conference speaking, webinars, partner content programs
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Commercial payments stakeholders evaluating procurement modernization, purchasing controls, and cross-functional enablement.
- Increase annual partnership ROI
- Expand thought leadership footprint across channels
- Strengthen influence with key association stakeholders
Constraints and guardrails
- Governed annual spend and deliverable commitments
- Maintained clear documentation and stakeholder reporting
- Ensured content approvals and quality gates were met
Strategy
- Created an integrated deliverable plan spanning conference and always-on content
- Prioritized keynote and presentation moments for visibility
- Sequenced webinars and content assets to sustain engagement
Execution by channel
Event operations
- Owned annual planning, partner coordination, and execution tracking
- Delivered conference assets and post-event content cadence
- Aligned cross-functional contributors to deadlines and quality standards
Content and messaging
- 3 presentations
- 1 keynote
- 4 webinars
- 3 case studies
- 2 blog posts
Results
| Metric | Outcome |
|---|---|
| Partnership value | $100K annual partnership |
- $100K annual partnership managed
- Multi-channel deliverables completed to plan
What I learned and what I'd improve
- Early stakeholder alignment reduces downstream execution risk in policy-sensitive programs.
- Pairing experiential engagement with practical content improves MQL quality and follow-through.
- Next iteration: tighten pre-event nurture and post-event sales enablement handoff for faster conversion.
Interested in similar outcomes?
I am exploring full-time leadership roles where event strategy and revenue accountability are both core to the mandate.
Media / Assets
Selected Artifacts
