TylerConnect
Sponsored TylerConnect in San Antonio — Tyler Technologies' flagship annual user conference for state and local government — hosting the Cloud Lounge to connect 6,500+ government technology users with AWS cloud capabilities.
Core message: 6,500 state and local government users. One Cloud Lounge. Every conversation a pipeline opportunity.
At A Glance Deliverables
- Cloud Lounge activation
- State and local government technology stakeholder engagement
- AWS presence at government tech's largest user conference
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Conference speaking, webinars, partner content programs
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
State and local government administrators, IT directors, and public sector technology leaders who use Tyler Technologies software — gathered in San Antonio to learn, connect, and evaluate their technology roadmaps.
- Position AWS as the natural cloud partner for Tyler Technologies government software customers
- Build awareness and pipeline among state and local government IT decision-makers
- Create an engaging, educational space that connected cloud capabilities to government mission outcomes
Constraints and guardrails
- Applied AWS messaging standards for state and local government audiences
- Coordinated sponsorship deliverables with Tyler Technologies event team
- Tracked engagement outcomes for post-event pipeline reporting
Strategy
- Built the Cloud Lounge as a dedicated engagement space inside a high-traffic conference
- Aligned messaging to Tyler Technologies' cloud migration story and government modernization priorities
- Focused conversations on practical cloud and AI applications for state and local government operations
Execution by channel
Event operations
- Managed full conference activation in San Antonio, May 2025
- Operated Cloud Lounge with AWS-specific content and consultation for government technology users
- Coordinated with Tyler Technologies on sponsorship logistics and brand integration
Content and messaging
- Cloud Lounge experience and government-focused messaging
- TylerConnect activation materials
Results
| Metric | Outcome |
|---|---|
| Attendees | 6,500+ attendees |
- 6,500+ state and local government technology users reached
- AWS Cloud Lounge delivered hands-on engagement with government IT decision-makers
- Pipeline developed among Tyler Technologies' government customer base
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
