AWS Public Sector Symposium Ottawa
Served as event manager for the AWS Public Sector Symposium Ottawa — a full-day flagship conference at the Rogers Centre bringing together Canada's government, healthcare, education, and nonprofit leaders to explore cloud transformation and generative AI.
Core message: Canada's public sector leaders are ready to harness cloud, AI, and data — they need a trusted partner who understands mission priorities, sovereignty requirements, and the pace of government.
At A Glance Deliverables
- 20 sponsors coordinated
- 5 keynote/mainstage presentations
- Experiential zones and Builder's Fair
- AWS Training & Certification workshops
- Networking reception for 1,900+ attendees
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Trade show strategy, thought leadership, onsite activation
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Canada's federal and provincial government officials, healthcare institutions, education leaders, nonprofit organizations, and public sector technology decision-makers converged at the Rogers Centre in Ottawa on October 1, 2025. The audience included CIOs, procurement leads, and mission-driven operators evaluating cloud, AI, and data modernization strategies in a sovereignty-sensitive environment.
- Establish AWS as the trusted cloud partner for Canadian public sector transformation
- Drive $32M+ in qualified pipeline from senior government and institutional stakeholders
- Deliver a world-class experiential event that connected cloud and AI innovation to real mission outcomes
- Support 20 sponsors and partners with a cohesive, credible expo and activation experience
Constraints and guardrails
- Maintained Canadian public sector messaging standards including data sovereignty and compliance framing
- Coordinated structured content approvals across legal, product, and marketing stakeholders
- Applied land acknowledgment and inclusive event practices appropriate for government audiences
- Tracked engagement quality for post-event pipeline reporting and sales handoff
Strategy
- Led end-to-end conference strategy: from sponsor coordination and keynote programming to experiential zones and on-site execution
- Built two parallel tracks — Executive Sessions for strategic decision-makers and Builder Sessions for architects and practitioners — to maximize audience relevance
- Anchored messaging around Canada-specific priorities: data sovereignty, sustainability, and mission-critical service delivery
- Secured high-profile speakers including John Ostrander (Deputy Minister, Canadian Parliament) and Joelle Pineau (Chief AI Officer, Cohere) to anchor the AI narrative with credibility
- Designed experiential zones with live demos and 1:1 expert consultations to move attendees from awareness to pipeline
Execution by channel
Event operations
- Managed full conference logistics at Rogers Centre, Ottawa — a signature venue with a geodesic glass atrium
- Coordinated 20 sponsors across expo hall, experiential zones, and Builder's Fair activations
- Programmed 5 keynote and mainstage presentations plus multiple 45-minute breakout sessions across two tracks
- Operated AWS Training & Certification workshops and one-on-one expert consultation areas
- Executed a networking reception for 1,900+ attendees (4:15–5:15 PM) to close the day
- Ensured on-demand content access post-event for attendees unable to attend all sessions
Content and messaging
- Keynote and mainstage presentation assets for 5 sessions
- Breakout session content across Executive and Builder tracks
- Experiential zone messaging and demo scripts
- Sponsor activation materials and expo hall signage
- Post-event on-demand content package
Results
| Metric | Outcome |
|---|---|
| Attendees | 1,900 registrations |
| Budget | $400K budget |
| Partnership value | $32M qualified pipeline |
- 1,900 registrations across government, healthcare, education, and nonprofit sectors
- $32M in qualified pipeline generated through strategic programming and integrated execution
- $400K budget managed across venue, production, sponsors, and experiential zones
- 20 sponsors activated across expo hall and experiential zones
- 4.7 CSAT score reflecting high-quality attendee experience
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
