NACo Annual Conference
Executed a unified Amazon Business and AWS presence at the NACo 90th Annual Conference in Philadelphia — anchored by a memorable colonial character activation that connected procurement modernization to the conference's civic and historical themes.
Core message: NACo's 90th anniversary brought 3,000 county officials to Philadelphia. Amazon Business came dressed for the occasion.
At A Glance Deliverables
- Amazon Business + AWS combined booth
- Colonial character activation
- County procurement stakeholder engagement
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Trade show strategy, thought leadership, onsite activation
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
County commissioners, administrators, and procurement officials from across the country gathered in Philadelphia for NACo's 90th Annual Conference — decision-makers managing county purchasing, technology, and public services.
- Drive county-level procurement awareness and pipeline for Amazon Business
- Build joint Amazon Business and AWS presence with a unified county government narrative
- Create a memorable, on-brand activation that stood out in a large conference expo
Constraints and guardrails
- Aligned messaging to county government procurement standards and compliance requirements
- Maintained brand standards for both Amazon Business and AWS in shared activation
- Documented MQL capture and engagement quality for post-event reporting
Strategy
- Used the Philadelphia setting to inform the colonial character activation — a memorable moment that made the booth impossible to miss and easy to remember
- Combined Amazon Business and AWS messaging to tell a complete county government story: procurement, cloud, and mission outcomes together
- Built the booth for conversation volume — designed to generate qualified interactions, not just impressions
Execution by channel
Event operations
- Managed combined booth operations for Amazon Business and AWS at the Philadelphia conference, July 11-14
- Executed colonial character activation including costumes, scripts, and attendee engagement design
- Coordinated cross-brand presence and messaging alignment between Amazon Business and AWS teams
Content and messaging
- Combined Amazon Business and AWS booth creative and messaging
- Colonial character activation concept and execution assets
Results
| Metric | Outcome |
|---|---|
| Attendees | 3,000+ county officials |
- 3,000+ county officials reached across the NACo 90th Annual Conference
- Colonial character activation generated high booth traffic and memorable brand impression
- Unified Amazon Business and AWS presence delivered cohesive county government narrative
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
