Federal AI Conference
Produced a two-day federal AI conference at Amazon HQ2 during an active government shutdown — the largest event the facility had ever hosted. Three parallel tracks served senior leaders, technical practitioners, and cleared personnel, all united around a single question: how does the federal government use AI to accomplish its mission?
Core message: The federal government was in shutdown. We ran the conference anyway — and set the attendance record for Amazon HQ2.
At A Glance Deliverables
- Two-day, three-track conference at Amazon HQ2
- Leader track, technical track, and classified track
- Largest event in Amazon HQ2 facility history
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Trade show strategy, thought leadership, onsite activation
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Federal executives, agency technologists, and cleared government personnel navigating the practical question of how to deploy AI in service of federal missions — not in spite of bureaucracy, but through it.
- Give federal agencies a clear, actionable path to AI-enabled mission outcomes
- Serve three distinct audience segments — senior leaders, technical teams, and cleared personnel — without diluting the agenda for any of them
- Demonstrate that serious federal AI programming could happen at scale, even when the government itself was shut down
Constraints and guardrails
- Coordinated classified session logistics including physical security, access control, and content review
- Managed federal speaker approvals under shutdown conditions
- Maintained consistent messaging standards across public and restricted program tracks
Strategy
- Built three separate tracks to meet attendees where they were: a leader track for strategic framing, a technical track for implementation depth, and a classified track for conversations that couldn't happen anywhere else
- Chose Amazon HQ2 as the venue deliberately — the signal that federal AI conversations belong at the center of the technology industry, not on the margins
- Held the event through the shutdown rather than postponing, betting that the audience needed this programming precisely because of the uncertainty, not in spite of it
Execution by channel
Event operations
- Produced a two-day, multi-track conference at Amazon HQ2 — coordinating content, logistics, and security requirements across three simultaneous program tracks
- Managed clearance requirements and physical security protocols for the classified track alongside open programming
- Executed full event operations through an active federal government shutdown, including agency speaker coordination and attendee management
Content and messaging
- Two-day multi-track agenda across leader, technical, and classified sessions
- Federal AI programming that ran at record scale despite government shutdown
Results
- Largest event ever hosted at Amazon HQ2
- Full two-day program executed through an active federal government shutdown
- Three-track structure served the full spectrum of federal AI decision-makers — from agency heads to cleared technical practitioners
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
