CPO Innovation Forum
Produced the CPO Innovation Forum at Nasdaq MarketSite in New York on July 15, 2025 — a self-hosted executive event bringing together Chief Procurement Officers for high-level programming on AI, innovation, and the future of government and commercial procurement.
Core message: Chief procurement officers don't need another vendor pitch. They need a room where the conversation happens at their level.
At A Glance Deliverables
- Executive forum at Nasdaq MarketSite, New York
- CPO-level procurement leadership programming
- GovTech and EdTech CPO executive engagement
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Hosted events, executive engagement, stakeholder programming
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Chief Procurement Officers from GovTech and EdTech sectors — senior executives making platform decisions for government agencies, educational institutions, and the companies that serve them — gathered at Nasdaq MarketSite for an executive-level forum on procurement innovation.
- Build relationships with CPO-level procurement decision-makers at a peer-to-peer level
- Position AWS as a strategic partner for procurement modernization, not just a technology vendor
- Create a forum experience that justified a busy executive's time in the room
Constraints and guardrails
- Applied government engagement guidelines for publicly-employed CPO attendees
- Maintained budget discipline across venue and production
- Documented attendee engagement for post-event relationship follow-up
Strategy
- Chose Nasdaq MarketSite as the venue to anchor the event in New York's financial and technology ecosystem
- Designed programming for CPO-level dialogue rather than product presentations — panel discussions and peer exchange over vendor pitches
- Paired the formal forum agenda with a curated cocktail reception to extend relationship-building beyond the conference room
Execution by channel
Event operations
- Produced full event at Nasdaq MarketSite, July 15, 2025
- Managed venue, AV, catering, and event program for CPO-level audience
- Coordinated speaker programming and executive guest experience
Content and messaging
- CPO Innovation Forum agenda and session content
- Executive event run-of-show and guest experience assets
Results
- CPO-level executive relationships developed across GovTech and EdTech procurement
- AWS positioned as a strategic peer in procurement innovation conversations
- Nasdaq MarketSite venue delivered high-credibility executive brand impression
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
