CentralSquare Engage
Sponsored CentralSquare Engage in Orlando as Titanium Sponsor — hosting a dedicated Cloud & AI Lounge and refreshments sponsorship for 1,600+ public safety and local government technology users evaluating cloud and AI adoption.
Core message: Public safety and local government tech users pick their platforms here. Titanium sponsorship put AWS in the room.
At A Glance Deliverables
- Dedicated Cloud & AI Lounge
- Refreshments sponsorship
- Public safety and local government stakeholder engagement
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Conference speaking, webinars, partner content programs
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
Public safety professionals, local government administrators, and CentralSquare software users gathered in Orlando for a four-day conference under the theme 'Where Ideas Glow' to share best practices and explore emerging technology for government operations.
- Position AWS as the cloud platform of choice for public safety and local government
- Create a dedicated space for CentralSquare users to explore AWS Cloud and AI capabilities
- Build pipeline among government technology decision-makers in public safety verticals
Constraints and guardrails
- Maintained AWS brand standards and public safety messaging guidelines
- Coordinated deliverables review with CentralSquare and internal stakeholders
- Tracked engagement quality for post-event pipeline reporting
Strategy
- Secured Titanium Sponsorship to establish top-tier visibility across the conference
- Built the Cloud & AI Lounge as a hands-on engagement space aligned to CentralSquare's cloud migration trajectory
- Added refreshments sponsorship to create additional attendee touchpoints throughout the event
Execution by channel
Event operations
- Managed full sponsorship activation at Rosen Shingle Creek, Orlando, April 27-30
- Operated the Cloud & AI Lounge with messaging tailored to public safety and local government use cases
- Coordinated with CentralSquare event team on sponsorship deliverables and brand placement
Content and messaging
- Cloud & AI Lounge experience and messaging
- CentralSquare conference activation materials
Results
| Metric | Outcome |
|---|---|
| Attendees | 1,600+ participants |
| Partnership value | Titanium Sponsorship |
- 1,600+ public safety and local government technology users reached
- Titanium-level brand presence secured across the full conference
- Cloud and AI stakeholder engagement delivered through dedicated lounge
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
