ASU+GSV Summit
Led the AWS presence at the ASU+GSV Summit in San Diego — a 7,000-attendee gathering of EdTech founders, K-12 and higher education decision-makers, and venture investors. AWS was title sponsor of the GSV Cup 50 Fan Favorite Award, the signature moment of the conference.
Core message: The largest EdTech conference in the world named AWS title sponsor of its marquee award. We showed up to earn it.
At A Glance Deliverables
- Title sponsor of GSV Cup 50 Fan Favorite Award
- Cloud & Higher Ed Lounge activation
- EdTech investor and district leader engagement
Snapshot
Role
Senior Public Sector Field Marketing Manager
Timeframe
2025 campaign cycle
Channels
Trade show strategy, thought leadership, onsite activation
Tools
Salesforce, HubSpot, event operations stack
Team
Cross-functional marketing, sales, and partner teams
Goal and constraints
EdTech founders, K-12 and higher education decision-makers, university innovation leaders, and venture investors gathered in San Diego under the theme 'Learning at the Speed of Light' to explore AI's transformation of education at scale.
- Position AWS as the leading cloud platform for EdTech and higher education innovation
- Capture mindshare with education technology investors and institutional buyers
- Leverage the GSV Cup title sponsorship for maximum brand visibility and credibility
Constraints and guardrails
- Coordinated sponsorship deliverables and brand standards with ASU+GSV event team
- Maintained AWS messaging guidelines for education and research audiences
- Documented engagement outcomes for post-event reporting
Strategy
- Secured the GSV Cup 50 Fan Favorite title sponsorship to own the conference's most-shared moment
- Built the Cloud & Higher Ed Lounge as a dedicated space for education leaders to explore AWS capabilities for learning and research
- Aligned presence to the conference's AI and innovation narrative to stay relevant to a fast-moving EdTech audience
Execution by channel
Event operations
- Managed full activation at the Manchester Grand Hyatt, San Diego across the April 6-9 conference
- Executed GSV Cup title sponsorship deliverables including branded award ceremony integration
- Operated the Cloud & Higher Ed Lounge for EdTech and institutional stakeholder engagement
Content and messaging
- GSV Cup title sponsorship activation assets
- Cloud & Higher Ed Lounge messaging and experience
Results
| Metric | Outcome |
|---|---|
| Attendees | 7,000+ attendees |
- 7,000+ attendees reached across EdTech, higher education, and venture communities
- AWS brand positioned at the highest-visibility moment of the conference through GSV Cup title sponsorship
- Education sector stakeholder pipeline developed through lounge engagement
Want results like these?
These outcomes come from programs built with clear strategy, disciplined execution, and a direct line to pipeline. If that's the standard you're hiring for, let's talk.
Selected Artifacts
